How Royal Game Casino designs job ads on UltimateJobs |
In January 2025, an evaluation of UltimateJobs caused a stir: among the most clicked advertisements in the entertainment sector were several job offers from the Royal Game Casino. The way the company structures its job advertisements is now considered a best practice example of successful communication in recruiting. With clear requirements, precise descriptions and an attractive visual design, Royal Game reached thousands of applicant contacts in just a few weeks and set new standards for the industry. What was particularly striking was the close integration of the advertisements with Royal Game Casino's brand communication. While many companies in the gambling sector primarily place formal job titles, Royal Game places emphasis on storytelling: every ad gives the impression of becoming part of a big stage. Instead of just lists of tasks, scenarios are described in which future casino hosts or technicians are introduced directly into the everyday life of the casino – an approach that appeals emotionally to applicants. Casino job ads with a clear structureThe typical Royal Game Casino ads on UltimateJobs follow a recurring pattern, first the main tasks are briefly explained: moderating live games, looking after international guests, technically ensuring streaming operations. This is followed by a block with soft skills in which communication skills, empathy and stress resistance are emphasized. Particularly interesting: according to an internal survey by UltimateJobs 2024, 73% of applicants in the entertainment space pay more attention to soft skills than to formal training. This is exactly where Royal Game comes in with its choice of words. Numbers and successes of casino adsThe effectiveness of this strategy can also be seen in concrete figures. Between October and December 2024, Royal Game Casino job offers on UltimateJobs accumulated over 18,000 clicks, a 32% YoY increase. Of the approximately 2,400 applications submitted, 180 were shortlisted, resulting in 45 new hires. This data shows that the precise design of the ads led to a significant increase in the conversion rate in recruiting. Casino employer branding in practiceIn addition to the content structure, the advertisements impress with their visual elements. While many companies stick with standard layouts, Royal Game integrates images from real studios and short videos from presenters in action. This creates a realistic picture of the activity that creates trust. This form of employer branding works: According to a survey at the careers fair in Berlin in November 2024, 64% of those surveyed said they perceived the Royal Game ads as „transparent and authentic“. UltimateJobs as a platform for casino careersThere are several reasons why Royal Game Casino uses UltimateJobs as a central platform for its recruiting. On the one hand, the company reaches an international target group, and on the other hand, the platform offers special categories for entertainment and hospitality. This enables a clear positioning towards other employers. Exchanges with applicants using the chat function are also particularly efficient, which, according to HR manager Anna Hoffmann, led to a 20% reduction in the average application process in 2024. Job advertisements as a key factor in casino recruitingThe example „How Royal Game Casino designs job advertisements on UltimateJobs“ impressively shows that carefully structured advertisements are more than just sources of information. They serve as the company's business card, shape employer branding and make a decisive contribution to the quality of applications. With clear language, visual authenticity and a strong connection to its own brand identity, Royal Game Casino has proven how modern recruiting can be successfully implemented in the gambling and entertainment sector. |
