Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands.
About the Role
We are seeking a Director of Velocity Product Marketing to lead the go-to-market strategy for Veeam's SMB and Mid-Market business. This leader will define the positioning, messaging, and GTM strategy that accelerates pipeline, customer adoption, and revenue across high-volume customer segments.
Working cross-functionally with Product, Sales, Demand Generation, Channel, Customer Marketing, and Regional teams, the Director will translate product innovation into scalable GTM programs that help customers quickly understand why Veeam, why now, and why our solutions are the right choice.
What You’ll Do
- Own the product marketing strategy for SMB and Mid-Market segments, including segmentation, personas, positioning, messaging, competitive strategy, and GTM priorities.
- Define compelling, differentiated narratives that resonate with velocity buyers while aligning to Veeam's overall platform strategy.
- Lead integrated GTM launches and campaigns in partnership with Product, Sales, Demand Generation, Channel, and Regional Marketing teams.
- Develop scalable messaging, sales plays, enablement, and partner content that drives consistency across global routes to market.
- Identify market opportunities through customer insights, competitive intelligence, win/loss analysis, and market trends to influence product and GTM strategy.
- Partner with revenue teams to optimize pipeline creation, conversion, customer expansion, and competitive win rates.
- Establish best practices, measurement, and operational rigor to continuously improve GTM effectiveness across Velocity segments.
What You’ll Bring
- 10+ years of B2B product marketing, GTM strategy, or solutions marketing experience, including several years leading product marketing teams.
- Proven experience developing GTM strategy for SMB, Commercial, or Mid-Market technology businesses.
- Strong expertise in positioning, messaging, launches, competitive strategy, and sales enablement.
- Demonstrated success partnering with Product Management, Sales, Demand Generation, Channel, and Executive Leadership.
- Strong executive communication, strategic thinking, and analytical skills with the ability to connect marketing strategy to business outcomes.
- Experience in data protection, cybersecurity, cloud infrastructure, SaaS, or enterprise software is strongly preferred.
#LI-TS1 #remote
Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.
Personal data collected during the recruitment process will be processed in accordance with our Recruiting Privacy Notice, which explains how your information is collected, used, and handled in connection with hiring activities. By applying for this position, you consent to this processing.
By submitting your application, you confirm that the information provided, including any supporting documents, is complete and accurate to the best of your knowledge. Any misrepresentation, omission, or falsification may result in disqualification from consideration or, if discovered after employment begins, termination of employment.
